/ADULT COURSES JANUARY START
/WALTHAM FOREST COLLEGE
@ LONDON | UK
/2025
CONTEXT & STRATEGY
Whenever building a campaign for a college to resonate with an adult audience, we need to find a tone capable of breaking through the daunting feeling that comes with returning to education while navigating the barriers presented by adult life. Although the message comes from the same brand, this is a completely different audience from younger students. They are in a very different moment of their lives, so the messaging has to meet that reality in order to generate identification and create a welcoming atmosphere.
The strategy was to use outstanding case studies of real Waltham Forest College students from different areas, backgrounds, ages and outcomes. I wanted to show how success can be defined in many different ways. By telling real stories, we’re able to showcase the power education can have in someone’s life, regardless of where they are or what stage of life they are in.
Besides that, I also wanted the visuals and messaging to translate excitement, confidence and dreams, involving the audience in an optimistic story instead of the alternative of giving in to self-doubt and the hardships that can come with adulthood.
COPY
Learning never felt this good
When you enter our building, you see far more than just classrooms lined with desks, notebooks, and a board filled with never-ending notes. You walk into a live campus where every room you step into is a different professional universe, a community to belong to, and a path of new possibilities.
It doesn’t matter where you are in life. Whether you’re looking to upskill, retrain, explore new interests, or take a step toward further education, Waltham Forest College has a place for you. We offer a wide range of courses to suit all levels and abilities, with sector expert tutors, hands-on experience in industry-standard environments, and personalised support, making sure nothing stands in the way of your professional qualification. So that you can study, and we take care of your journey.
Join the College where barriers come to an end, and learners come to thrive. Apply now for our January-start Adult Courses.
The campaign followed the colours established in the brand guidelines. Blue is directly associated with the “Adult Courses” segment, and is consistently used by the college to identify adverts and visuals aimed at that audience. The green and yellow featured throughout the campaign are part of the main colour palette used to visually represent the Waltham Forest College brand. The graphic elements were designed to represent the areas we aimed to recruit students for, including Beauty, Bookkeeping, Construction, Digital, Fashion, ESOL, English & Maths, and Social Care.