/BRAND & CAMPAIGN MARKETING SPECIALIST
/KEYFER PIRES
/2026
@ LONDON | UK
MEET KEYFER
My mom has a theory about me: I have a way with words. Careless for one second, she says, and I'll talk her into anything.
She's not wrong. I just found a more respectable name for it: advertising. It starts with an idea you can see before it ever becomes something you say. Show it right, then say it right, and people stop scrolling, stop arguing, stop doubting. They pay attention.
That instinct followed me everywhere I went next.
Brazil: shaping the visual concept and campaign behind one of the country's biggest Carnival broadcasts, then spending five years turning a regional education brand into the most recalled name in its category.
New York: brand activations for Cartier, Carolina Herrera, and Broadway, then shaping brand strategy and visual identity for a luxury interior design studio, working alongside the city's top architecture firms.
London: leading a college's flagship recruitment campaign and redesigning the publication that became its core recruitment tool, with brands like Mercedes-Benz and the BBC along the way.
Different briefs. Different rooms. Different industries entirely. Same job underneath: concept, art direction, branding, copywriting. Find the story. Make it real.
That's the short version of me. The long version is everything below: career highlights, the campaigns built from concept to rollout. Short campaigns, smaller ideas that still got to be fully themselves. Branding, the logos and identities made from scratch.
Have a look around.
It's the best argument I've got.